Why Dornoch? Results
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The "Why Dornoch?" survey was conducted in February and March 2013. The results have been analysed by North Highland Initiative on behald of DACIC and the report can be viewed here. Word clouds have been used to illustrate the results for example
This survey along with the Dornoch Report will be used to inform the Finding Dornoch project, when a specialist marketing company will advise DACIC on a marketing strategy to build Dorncoh's brand profile and on a navigational strategy to enhance the visitors experience through signage, mobile apps, QR codes etc.
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