Visit Dornoch

DACIC Business Group

Click on the links below to download the documents

What's On October 2019

What's On September 2019

What's On August 2019

Background to Self-Catering Lets Consultation - deadline 19 July 2019 

What's On July 2019

What's On June 2019

What's On May 2019

What's On April 2019

FAM visit by Tour Guides - please respond to be included

What's On March 2019

What's On February 2019

What's On January 2019

What's On December 1 - January 2

Highland Tourism Conference - 13th November 

HIE 'Tune into Tourism' Webinars - every Wednesday in November 

What's On October 2018

What's On November 2018

Visit Scotland Chinese Market Toolkit

What's On September 2018

What's On August 2018

What's On in July 2018

What's On in June 2018

What's on in May 2018

What's on in April 2018

2017 Self-Catering Data worksheet

2017 B and B Data Worksheet

What's on in February 2018

What's On in March 2018

Bedroom Folder insert for the Northern Highlands

Dornoch 2018 Leaflet (distributed in Inverness & Loch Ness)

Business Group 2018 Renewal Form

Business Group Meeting Monday 15th January



Presentation by Daniel Gunn on Staffing Matters

Presentation by Genevieve Duhigg on the new Data Protection regulations

July Update

What's On July 1-15

What's On July 15-31

Visitor Survey

North Highland Regeneration Fund (NHRF) - loans for new/enhanced accommodation

June Update

What's on in June

New Cleaning Service launched

April Update

Visitor Centre numbers for April 2017 - 1793 v 1141 for 2016 

Marketing Plan for 2017

Website Statistics 2016 v 2015

March 2017 Update

Good article on Highland Toursism from David Richardson - which mentions Dornoch

Upgrading or Planning a New Website for Your Tourism Business - Wick, 13th March 2017

HIE Tourism Webinars

As part of the Digital Tourism Scotland programme, Highlands & Islands Enterprise are running a series of free live webinars in Spring 2017 breaking down the latest developments in digital tourism and explaining how they affect your business directly.

The webinars are as follows:
22 Feb, 14:00-14:45 - Digital Channels: This is Scotland Calling
01 Mar, 14:00-14:45 - Get Social Part 1: Facebook and Twitter
08 Mar, 14:00-14:45 - Get Social Part 2: Instagram and Video
15 Mar, 14:00-14:45 - Website MOT
22 Mar, 14:00-14:45 - Appreciate and Collaborate: Building Loyalty, Creating Assets
29 Mar, 14:00-14:45 - Digital Strategy: Here's the Plan
05 Apr, 14:00-14:45 - Innovate and Create: Technology, Trends, and Inspiring Content

Click here for a programme giving further information about each webinar. To find out more and sign up now, go to

What's on in March

February 2017 Update

Great Britisih High Street Awards - letter of Special Recognition from Andrew Percy MP. Minister for Local growth and the Northern Powerhouse 

What's On in February

January 2017 Update

VisitScotland - Highlands Review features Dornoch

What's On in January

Suggestions from the Business Group Planning Meeting 9 Jan 17

December Update

What's On December 1-20

What's On December 20-31

New Year Programme

Walk Leaflet

Cycle Leaflet


November Update

What's on November 1-11

What's on November 12-30

North Coast 500 Presentation

October Update

What's On October 1-9

What's On October 9-31

September Update

What's On September 1-10

What's On September 11-30

Food & Drink Autumn Events

Whisky Trail

Whisky Festival Website for on-line booking

Whisky Festival Leaflet

August Update

Coul Links Consultation Round 2

New Food & Drink Leaflet Lightwieht version

July Update

Celebrating Food & Drink

Visit Scotland - the importance of Food & Drink

Visit Scotland - Must Visit Highlands & Moray campaign

What's On in July 1-13

What's On in July 13-31

VisitScotland Update

June Upate

What's On in June

June Month of Sport & Exercise

Fishing Heritage Trail leaflet

May Upate

VisitDornoch included in VisitScotland Partnership meeting, see details here

What's On in May

Free digital marketing courses - webinars and at venues in Sutherland & Caithness.

April Update

Vodafone Rural Open Sure Signal is now operational within 500m radius of Dornoch Castle Hotel and the Social Club, greatly improving 3g coverage for locals and visitors. We are grateful to Vodafone who have funded the initiative.

HIE Tourism Webinars - 45 minutes on various topics over 6 sessions in April & May

What's On in April

VisitScotland The Spiirt of Scotland - e-book for tourism providers

Smartphone Filming Course -  1 April- morning & afternoon sessions - FREE

March Update

What's On at Easter

Lord Thurso is named as new Chair of the Board of VisitScotlannd from 1 April 2016 to 31 March 2019.

RDGC and Brora - speacial offer of joint round in 2016 for 400 Years of Golf

Dornoch South - 40 unit Student Accomodation Block - Planning Application

Consultation on Dornoch South 14th March 2-8pm (Royal Dornoch plans for new golf & leisure facility) 

Business Group Marketing Meeting - 1st March - Dornoch Social Club - 3-8pm

Scottish Tourism Week 11th -18th March 2016

Venture North Byte - 13th March - Dornoch Castle Hotel

February Update

VisitScotland Highland Update

VisitScotland launches its new website

January Update

World Host Principles of Customer Service Course Outline

World Host Frontline Management Solutions Course Outline

World Host Principles of Supervising Customer Service Performance Course Outline

World Host Sales Powered by Service Course Outline

Other training/employment support

IT Diploma with Microsoft Training

Business & Administration Modern Apprenticeship

Management Development Courses 

December Update

Great review in Golf Digest of Dornoch in November

VisitScotland Review of 2015

VisitScotland Trends for 2016

Dornoch article in Flybe magazine

November Update

Visit Scotland - Delivering for the Highlands & Islands

Visit Scotland - Highland News

Business Group Meeting, November 9th at 2pm in the Royal Golf Hotel

Golf Club Winter Rates now apply - £65 on Championship Course and £25 on Struie. A real bargain in this fine weather!

Whisky Festival on BBC Website

Whisky Festival Leaflet

Free Tourism Webinars 9:30 - 10:15 Tuesday 3, 10 & 17 November

New Year Brochure (for email use)

October Update

Do more in October

Free Tourism Webinars 9:30 - 10:15 Tuesday 20 & 27 October

Highlights from the STA conference in October

September Update

Do more in September (this is four pages; first 2 are 1-19 September last two 20-30)

VisitScotland features Discover Dornoch

August Update

Do more in August 1st-12th

Do more in August 13th-31st

Marketing Update

Download Discover Dornoch App for Android devices from the Google Store

Discover Dornoch App poster

Discover Dornoch App jpg for your Facebook page

VisitScotland - Map of Films made in the Highlands 

VisitScotland-Golfing review includes Dornoch

VisitScotland promotes the Highlands

UHI introduce course for tourist guides 

Visitscotland - Digital Tourism - support sessions at a town near you

VisitScotand - catch up here on the webinars you missed

July Update

Do more in July 2015 1st -15th

Do more in July 2015 15th -31st

Marketing Update

May/June Update

Do more in... June 2015

Marketing Update

A new taxi service is now available for locals & visitors. Lealfets in Budding Genius if you want to leave out for guests

Dornoch is now a WorldHost Destination - thanks to 22 members of the Business Group attaining WorldHost recognition, representing over 25% of the members. We are only the 4th area in Scotland to achieve this award, so well done to you all!

North Coast 500 has attracted a lot of interest with a reach of 25 million on Social Media! Don't miss out on this opportunity. Check if your business is already listed

If not submit the details using the link below - a 30 word description, a photo, business name, address & website required - and it's FREE!



The business group was formed in September 2014, with membership charges related to the size of business, to enable a substantial joint marketing fund to be generated to more effectively promote Dornoch as a visitor destination.

If you would like to join click here for introduction and benefits of membership and here for application form.  

There are currently 88 members of the business group and the marketing target of £20,000 was reached in December allowing DACIC to apply for further funding from the Dornoch Common Good Fund and VisitScotland Growth fund bringing to the total marketing pot to £80,000 by 1st March.

See here for VisitScotland's announcement of the award.

The new VisitDornoch site was launched in February and the first Dornoch video appeared on You Tube in March 2015. For more see here

The regular competitions run on the website encourage visitor engagement with an exciting prize. 


John Thurso MP visited the DACIC board and members of the Business Group on 27th March in the Royal Dornoch golf Club to hear of the marketing plans.


Visitscotland - Digital Tourism - support sessions at a town near you

VisitScotand - catch up here on the webinars you missed

VisitScotland Toolkit Year of Food & Drink

VisitScotland Data for Jan-Mar 2015

VisitScotland A snifter of Whisky - support for events

VisitScotland Year of Innovation. Architecture & Design 2016

VisitScotland 2014 figures - visitor spend in Scotland £4.7bn

VisitScotland figures - Distilleries bring in £1.5m

Visit Scotland - Airbnb for visitors wanting authentic experience

Tourism Intelligence Scotland News- value of Golf

Tourism Intelligence Scotland News- Highland Games - includes Dornoch!

VisitScotland's Regional News

VisitScotland Brilliant Moments Marketing Kit

Submit your Treasured Tastes - Deadline 3rd July 2015

Haggis, Neeps & Chatty - the customer journey

Business Events, Webinars  & Seminars

Dornoch Area Community Interest Company
Registered Office: Whinhill, Davochfin, Dornoch IV25 3RW | The Company is registered in Scotland, no. 327565
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